Creativity is an important and valuable characteristic to turn original and new ideas into a reality. Dr. Ron Beghetto says, “creative self-efficacy is developed by taking creative action, making progress, receiving honest and supportive feedback...” etc. Creativity is a skill needed to operate classrooms, work environments, and the world.
The Ted talk “The Theory of Creativity” presented by Duncan Wardle talks about how creativity is important to our lives. Duncan says to “express the challenge" to expand an individual's creativity. One experiment done by Duncan Wardle is where he asked a group of individuals to draw a house. This group contained architects and the executive chef of Hong Kong Disneyland. When drawing the house, the architects drew a simple house with a roof, some windows, and a door. On the other hand, the chef drew himself with a dim sum dish. These individuals had a different “river of thinking” of what a house should look like. The chef took a step beyond the constraints of the question and expanded his creativity in his way. We should expand our minds to more creative opportunities and perspectives.
In the “Introduction activity” I needed creativity to incorporate some stereotypes in animals into aspects of my personality. I had a creative mindset to compare my characteristics with that of an animal.
The Strad magazine is a classical music monthly magazine that originates in the UK. The chief editor of The Strad, Charlotte Smith, was born into a family of musicians where she developed her love for classical music. Charlotte has a degree in violin performance from London’s Royal College of Music and a master's degree in English from Cambridge University. In The Strad magazine, some published articles included a quote on the cover of the article from the mainline, or celebrity, featured on the magazine. The Strad magazine also included the selling line “Since 1890”. I would include the pleasing cover, the instrumental articles, and the articles explaining the technical aspects of playing an instrument in my magazine. I would exclude the high gloss paper and the targeted audience of UK musicians in my magazine.
The La Scena magazine is a non-profit magazine that promotes classical music. They are based in Canada and have bi-monthly releases. The chief editor, Wah Keung Chan, has a degree from Concordia University in music, specializing in voice. Wah has a history of leadership and innovational skills and is compelled to integrate classical music into his community. The magazine, La Scena, has aesthetically pleasing rich, and colorful covers. They usually promote their featured celebrity with large lettering on the cover. I would include colorful covers and big fonts in my magazine. I would exclude the French language and reviews of CDs from my article.
Most magazines emphasize their featured celebrity or professional on the cover by using a mid-shot or close-up camera angle to give readers a more personal feeling with the individual presented on the cover. Both The Strad and the La Scena magazines have a masthead, or signature title, which is used in each published magazine to signify their brands. The creativity incorporated into these magazines can attract the reader's attention and persuade more people to subscribe to these magazines.
The vision for my portfolio project is to construct a magazine in the genre of classical music. I want to write a featured article to share the story of how classical music can affect your lifestyle when embraced. I will use features from magazines such as The Strad or La Scena to create my own classical music magazine.